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Research papers

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
June 23, 2013
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Citation

Huet and Barrios (2013a, June 23). You love the Web? But how much?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/you-love-the-web-but-how-much-


Videos

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Brocx and van de Wiel (2013a, June 15). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum


Videos

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Panicos Christopoulos, Codruta Berbecaru
June 15, 2013
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Citation

Christopoulos and Berbecaru (2013a, June 15). Radler, a refreshing beer mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radler-a-refreshing-beer-mix


Videos

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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Citation

Zenkovich, D. (2013a, June 15). Using digital and mobile data tools in the mobile consumer’s research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-digital-and-mobile-data-tools-in-the-mobile-consumer-s-research


Videos

Driving a responsible behaviour. Illusion or reality?

Whilst illustrating cross-cultural medley this presentation is also an example of how the combined use of traditional and non-traditional research techniques allows for richer insight on a non-conventional topic: Responsible Drinking Messages (RDMs)...

Catalogue: CEE Research Forum 2014: East Connection
Author: Yvan Goupil
June 15, 2013
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Citation

Goupil, Y. (2013a, June 15). Driving a responsible behaviour. Illusion or reality?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/driving-a-responsible-behaviour-illusion-or-reality-


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
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Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer


Videos

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection
Author: Lauris Lietavietis
June 15, 2013
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Citation

Lietavietis, L. (2013a, June 15). Facing the Internet landscape changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facing-the-internet-landscape-changes


Magazines

Revue Française du Marketing (Avril 2013)

Pour rendre hommage à Jacques Antoine, nous avons choisi l'article sur l'évolution passée et future duconsommateur et de la consommation de 1950 aux années 2000 (N°164), article que vous trouverez ci après.À propos de la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2013
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Citation

, A. (2013a, April 01). Revue Française du Marketing (Avril 2013). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2013-


Magazines

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2012
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Citation

, A. (2012a, December 01). Revue Française du Marketing (Décembre 2012). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2012-